Will’s journey into product design and invention really started on a farm in Minnesota. He credits his father with providing an environment where he was able to build and create from an early age. Along the way, he says, he “…more or less became comfortable in his own creative skin.”

When the time came, it seemed natural for Will to build on these sensibilities by attending the Minneapolis College of Art and Design. It was while getting his formal design training that Will found a useful theme: The convergence of the artistic (color, form, expression) and the technical (mechanics, electronics, and generally making things work). To this day, just about everything that Will produces is an expression of that theme.

Along the way, Will has worked as a staff illustrator for a woodworking magazine, a concept designer of off-highway vehicles (forklifts, tractors, excavators), a builder of special effects for motion pictures, a designer of imaginative retail displays, and lots of seasonal consumer products- including Halloween décor items, costumes, and Easter products.

Today and over the next few years, Will’s goal is to devise a portfolio, so to speak, of money-making intellectual properties, following three basic steps:

1. The conception and development of ideas,
2. The securing of a recognized intellectual property based on said ideas, and
3. Marketing products via licensing and/or other channels.

If any of this intrigues you as a potential investor or licensee, please consider this an invitation to enquire by contacting Will directly at the address given.